Who we serve

Our community within the WBOP PHO rohe.

Who we serve

Our community within the WBOP PHO rohe.

Our Population

The Western Bay of Plenty District is a territorial district within the Bay of Plenty Region in the North Island of Aotearoa. The district surrounds Tauranga city, and includes Matakana Island, Mōtītī Island, Rangiwaea Island and Motuhoa Island.

Location of WBOP PHO in New Zealand on map

In our district, we have three Iwi:
Ngāti Ranginui, Ngāi Te Rangi, and Ngāti Pukenga.

Ngāti Ranginui and Ngāi Te Rangi make up one half of the WBOP PHO Board, with the other half made up by Western Bay of Plenty primary care Providers Inc (Provider Inc), an umbrella organisation for general practices and organisations involved with podiatry, asthma/respiration, hauora, and mental health.

Infographic depicting the WBOP PHO - Providers
WBOP PHO Population Chart Updated

Working alongside our General Practices and Iwi, we support healthy lifestyles and quality healthcare services for a growing number of people in our local communities. We currently serve around 56% or 148,000 of the enrolled population in the Bay of Plenty.

The community we serve lives from Katikati, in the west, to Ōpōtiki, in the east. Of this enrolled population, 14% identify as Māori; 1.8% as Pacific Peoples and 8.7% as Asian.

Infographic showing a breakdown of population ethnicity in Bay of Plenty area as server by WBOPPHO
The Western Bay of Plenty Primary Health Organisation favicon

Our Achievements

Key performance highlights as at 30 June 2025, showing how our mahi is supporting access to care and health outcomes across our rohe:

%

children under
two years old fully immunised

people reached the 15-month smokefree mark

%

patients seen for mental health within one week

community interactions with the BeingWell team

%

increase in cervical screening rates for Māori 

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Discover the health and wellness services available to you and your whānau.

  • Services available in the community

  • Kaupapa Māori service options

  • Who we are and what we do

Get Updates on Health and Wellness Services

Join our community and get the latest news from our region.

Discover the health and wellness services available to you and your whānau.

  • Services available in the community

  • Kaupapa Māori service options

  • Who we are and what we do

Please enter a valid email address.
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