WBOP PHO took part in a wide range of activities during Smokefree May, working with partners and providers to encourage and support smokefree journeys across our region.
At Tauranga Hospital, the Western Bay of Plenty Smokefree Coalition hosted a month-long display in the main corridor. The stall provided information about quitting smoking and the support available. A remembrance tree gave visitors a chance to tie yellow ribbons to honour loved ones or celebrate their own quit milestones. For a week, members of the coalition, including WBOP PHO staff, were on site each morning to kōrero with whānau and offer guidance.
The coalition also supported Smokefree May at the Tauranga Netball Centre, engaging with players, supporters, and tamariki. Alongside sharing information and advice, the team gathered insights on vaping behaviour and received new referrals to the Hāpainga Stop Smoking Service.
Throughout the month, WBOP PHO led a digital campaign sharing stories from people in our community who have quit smoking or are on their journey to becoming smokefree. Their messages were shared alongside practical information on how to access support through Hāpainga or via general practice.
“Every story shared this month has reminded us just how powerful it is when people see someone like them taking that first step. It’s been a privilege to support this kaupapa in the community,” said Emma Walker, Smoke Free Quit Coach, WBOP PHO.
Our provider network also joined in, with practices referring patients and encouraging conversations about quitting. A friendly internal competition between practices helped lift awareness of the service and increased referrals across the region.
Thank you to everyone who contributed to Smokefree May, whether through kōrero, referrals, or simply taking time to reflect. Together, we are supporting more people to take that important first step toward a smokefree life.
Thinking of quitting smoking?
- Call Hāpainga: 0800 427 246
- Request a free quit coach here
- Or talk to your general practice
